Longines Opens Third Bengaluru Boutique at Phoenix Market City with Sara Ali Khan
Longines has opened its third Bengaluru boutique at Phoenix Market City, inaugurated by Sara Ali Khan, as the Swiss watch brand showcases its latest collections across its expanding retail presence in India.
Following the inauguration, Sara Ali Khan also visited the Longines boutique at Phoenix Mall of Asia, where she indulged in an outing with the brand in a relaxed vacation mode setting.
The inauguration was attended by Mrs. Achla Chawla, Brand Manager, Longines India, Ms. Sara Ali Khan, Friend of Brand Longines India, A. Jaleel Nawaz, Director Zimson, and A. Jameel Nawaz, Director Zimson.
This season, Longines presents a curated selection of its latest successful releases. The collection includes the refined elegance of PrimaLuna, the versatility of Conquest, the seaside confidence of HydroConquest and the exploratory spirit of the Longines Legend Diver. Each timepiece is created to accompany customers across bustling cities and calming beaches, in all its forms.
Speaking at the event, Sara Ali Khan said, “Given the fact that this is Longines third store in Bengaluru speaks volumes about the loyalty of its customers in this city. I hope this success story is replicated everywhere in India.” She further added, “Longines quietly marks every moment with effortless joy and elegance – that’s what makes it unique.”
Reflecting the brand’s universe, the boutiques showcase the latest product range, from the refined shapes of PrimaLuna and DolceVita to the sporty new HydroConquest and the watchmaking tradition of the Longines Master Collection and heritage timepieces.
Established in Saint-Imier, Switzerland, in 1832, Longines’ expertise is steeped in tradition, elegance and performance. With its lengthy experience as an official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged solid, enduring links with the world of sports over the years.
Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand, with its winged hourglass emblem, is represented in over 130 countries.

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